What is Social Media Marketing. Types, Benefits & Strategy

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The social media platform has become the junction point for all types of business promotion. Companies are highly interested in social media marketing. Viral posts, influencer marketing, reels, video shorts, promotional advertisement, events, webinars, etc. are some of the common things we normally see on social media platforms. What is social media marketing? What is the benefit of Social media marketing? We will talk about this in this blog.

What is Social Media Marketing?

Social Media Marketing is one of the trending Digital Marketing Methodology. It plays an important role in Marketing, Branding, & Lead Generation. Business presence on various social media platforms defines the growth of any business.

Social Media Platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube are great sources of bringing potential clients to your business.

When you want to take your b2b business to new heights, you should not skip any method of business promotion.

Compared to Traditional Marketing, spending millions on TV ads, newspapers, etc. Social media marketing is a revolution for all types of businesses to grow through a digital medium or digital channels.

With more than 60% of our population having access to the internet, social media is unbelievably flooded with opportunities to grow your business by targeting the right audience, and by creating awareness about your product or business with low cost and high visibility.

You cannot possibly imagine how social media can add value to your business when you post. You can target a large number of users and generate leads that can be converted into potential buyers.

Types of Social Media Marketing

  • Content Marketing/Content Creation
  • Advertising/Sponsorship
  • Influencer Marketing
  • Social Media Management/Community Management
  • Paid Media
  • Building Your Following
  • Contributing to Forums
  • Reviews

Benefits of Social Media Marketing

Social media is an effective platform for marketing. Due to its great benefits and results, companies make sure their presence on social media platforms. Here are some benefits of social media marketing.

  • Increase brand awareness
  • Improved traffic drives to more qualified leads
  • Drives traffic to your website organically
  • Cost-effective marketing
  • Reputation management and building a brand presence

How to Choose Social Media Platform?

There are certain parameters for selecting social media platform for your business. Based on those parameters you can invest your time and money in the right direction and get maximum results.

  1. Defines your customer to target
  2. Define your products and their users,
  3. The age group of your customers
  4. Profession/ Working or Non-Working
  5. Children, Adult or Old Age
  6. Men or Women.

Best Platform for Social Media Marketing

The best social media platform for social media marketing is Facebook, Instagram, Linkedin, Twitter, and Youtube. Let us know more detail about social media marketing.

Facebook Marketing

Facebook Marketing is one of the best social media marketing for any business. It is the most popular social media platform with the maximum number of users across the world. Facebook is the best business marketing platform for small businesses. If you plan to start your own small business, you should check out here:- Social Media Strategy for Small Business.

Facebook gives you enough tools and features that can be used as per your business needs. Facebook marketing is cost-effective marketing that gives you good results for your business.

Instagram Marketing

Instagram is a photo-sharing social media platform owned by Facebook(Meta). It is used for photos, videos, Reels, Story, Education, and celebs’ profiles in the form of influencers. Instagram is used for Branding, Lead generation, and influencer marketing.

YouTube Marketing

YouTube is a video-sharing platform owned by Google. It is the best video-sharing platform.  Companies are using YouTube for Video Marketing. Starting in 2005. You can drive maximum customers with video marketing.

LinkedIn Marketing

Linkedin is the best social media platform for business professionals. It gives potential clients and partners. You can meet with business professionals like company owners, CEO, Managing Directors, and Marketing professionals on this social media platform.

LinkedIn is an effective social media platform for b2b businesses. Therefore this platform is popularly used for B2B Marketing. Checkout:- What is B2B Marketing.

The paid services of LinkedIn Marketing are costly as compared to other social media platforms. Therefore, paid services are generally used by b2b marketing agencies. LinkedIn is highly recommended for B2B Marketing.

Pinterest Marketing

Pinterest is a photo-sharing platform. You can drive traffic to your website by linking your blog post image. You can collaborate on Pinterest and submit your image to the common group.


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